The Coffee Club Business Plan - 2372 Words

Industry analysis Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese†¦show more content†¦According to a survey conducted in Shanghai shows that 24% of those aged 41-50 years old and between 20 -30 years old there is 18% people often go to sip a coffee. Therefore, The Coffee Club target market will be people working in office s and university students and faculty. The table below analysis the China Coffee Market: Country Average cups of coffee per capita per year Finland 1,459 Austria 850 France 735 Germany 731 USA 400 Japan 360 Korea 140 China 5 (2009 SPR COFFEE http://www.sprcoffee.com/Market.html) According to statistics, Finland is the country with the highest per capita consumption of coffee, and China is the lowest one, but in Finland there are nearly five million residents only, which means Finland will consume a million bags of coffee every year, but the 1.3 billion residents of China will provide approximately 200 million potential coffee consumers, and this will make China becomes a major coffee market. On the other hand, under the same culture background, compare to Japan and Korea, Chinese average annual per capita consumption is only around 20 Cups, but this also means Chinese consumer coffee market has a big room for future growth. The Coffee Club is not only provides premium leaf tea and hot coffees, but they alsoShow MoreRelatedStrategic Analysis : Strategic Marketing Philanthropy1589 Words   |  7 Pagesrecognition of what the community that is being targeted needs is the first step. Then a plan of action can be used to manage the social responsibilities. Many channels of philanthropy may be used to accomplish the social needs. These may include sports sponsorships, food drives, toy drives, foundations, and giveaways. Businesses essentially revolve around the idea of corporate responsibility (CR) and business ethics. 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